- The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions.
- The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
Blumer; 4 part audience theory.
- The people viewing the film come from all walks of life, for examoke ou could be sat between a lawyer and a bin man.
- The audience come on their own and not with other people don't talk to the person sitting next to them.
- Once you've watched the film you won't talk about it with either the person you came with or friends after you've seen the film.
- It's coincidence that you are there, people don't organise themselves as a crowd.
McQuail and Katz
a) the need for information about our geographical and social world news and dra
b) the need for identity, by using characters and personalities to define our sense of self
and social behaviour film celeb
c) the need for social interaction through experiencing the relationships and interaction of
others
d) the need for diversion by using the media for purposes of play and entertainment.
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