Media Key Concepts.

Representation:

• How the media makes something seem/how it is portrayed. Can be people cities moods etc.
• Linked with target audience.

Media Language - how they acheive the above:

• Use of language (speech/dialect)
• Use of colour
• Costume
• Setting
• Editing/cuts
• Camera angles
• Lighting/Shadows
• Music/sound (Digetic/non-digetic.)

Audience

• Response to the representation
• Target audience

Genre

• Generic conventions
• Linked to representation.

Narrative

• How is the story line organised.
• Narrative theory.